Our story starts in 2016. In an ever-changing world Suriname was struck by one of the biggest financial crises in our history. Because of the inevitable challenges and hardships our community was served, not everyone was able to sustain. As a result simple daily groceries became overpriced. This hit the nerve of many people, amongst which was our founder. Despite these hardships, he believed that the same challenges could be turned into opportunities. This belief resulted in the establishment of our company on 22 April 2016. 

The load of experience brought in by our founder and efforts made by our employees resulted in the launch of the WOW! line of products. WOW! is the perfect example of a product line used by people on a daily basis. Despite our competitors increasing prices during the crisis, we managed to provide affordable quality products along with our partners. This approach stands at the core of all products we offer. 

We are not just any company. In our company name the letter ‘F’ stands for family, in the broadest sense of the word. This is exactly how we see our community. We are more than proud of the fact that we earned the trust of our people, by which we were able to obtain our place in a relatively short period of time. We will continue to care about our people and do the best we can to provide in their needs. 

Thus, there is no time to sit back and relax. We are continuously searching for the right type of partnerships and working on providing high quality products. We believe that this attitude will bring even more affordable products to our people.